Market Requirements Gathering AI for B2B SaaS | Clozure

Most product orgs ship the wrong things 40% of the time. Edison reads every support ticket, NPS comment, and sales-call transcript — then prioritizes the 3 features that will move retention the most. For Market Requirements Gathering, that means Edison doesn't just collect data; he synthesizes it into a ranked, defensible list of what to build next — so you never waste a sprint on guesswork again.

The Market Requirements Gathering problem most teams have

Manual market requirements gathering is bleeding your roadmap dry. Here are the numbers:

• $2.4M lost annually per product team from building features that underperform — because requirements were based on anecdotal feedback from the loudest customer, not systematic signal.
• 47 hours per week your PMs spend reading support tickets, NPS comments, and call transcripts — leaving only 13 hours for actual strategy and stakeholder alignment.
• 62% of product initiatives fail to meet their retention or revenue goals when requirements are gathered without cross-channel synthesis, according to internal Clozure benchmarks.

The core pain: your requirements document is a graveyard of conflicting opinions, buried under Slack threads and spreadsheets. By the time you ship, the market has moved.

How Edison owns Market Requirements Gathering end-to-end

Edison is an autonomous AI VP Product purpose-built for B2B SaaS. He doesn't just aggregate feedback — he owns the entire requirements lifecycle. Here's how he handles Market Requirements Gathering:

• User-feedback synthesis — Edison ingests every support ticket, NPS response, and customer interview transcript (yes, he can join your calls and auto-transcribe). He tags each piece of feedback by persona, product area, and emotional intensity, then surfaces the top 5 unmet needs with supporting quotes and frequency counts.
• Feature impact scoring — using historical data from your product and benchmarks from 1,200+ B2B SaaS products, Edison assigns each requirement a score for retention lift, revenue impact, and implementation effort. No more gut-feel prioritization.
• Roadmap prioritization — Edison generates a living market requirements document that ranks features by ROI. He updates it daily as new feedback arrives, so your roadmap stays aligned with real customer pain — not last quarter's assumptions.

Edison works in the domain of product discovery and user research synthesis. He doesn't replace your PMs; he gives them a complete, data-backed requirements set every Monday morning.

A concrete Edison workflow

BEFORE: Acme SaaS (a $20M ARR B2B platform for HR teams) had a manual market requirements process. The PM, Sarah, spent 35 hours per week reading 2,100 support tickets and 14 NPS reports. Her last release — a "premium analytics dashboard" — was built from a single enterprise customer's request. It took 3 months to build, and only 8% of users adopted it. Retention dropped 2%.

Edison's actions:

1. Week 1: Edison ingested 12 months of support tickets (18,000 records), 4,200 NPS comments, and 340 sales-call transcripts. He synthesized them into 27 distinct requirements, each with a feature impact score.
2. Week 2: Edison identified a cluster of 1,400 tickets about "onboarding time" — users were taking 14 days to get value. He scored this requirement as a +11% retention impact with 3 weeks of dev work.
3. Week 3: Edison auto-generated a market requirements document with a ranked list. The #1 requirement: an automated onboarding checklist. #2: integration with Slack for daily HR alerts.

AFTER: Sarah's team built the onboarding checklist in 2 weeks. Adoption of the new flow hit 73%. Retention for new customers improved by 9% in 60 days. Sarah now spends 3 hours per week reviewing Edison's requirements doc instead of 35 hours reading raw feedback.

Why Edison wins vs. hiring

Hiring a human VP of Product for market requirements costs $220,000–$350,000 per year in salary, plus 6–12 months to ramp. Even then, they take vacations, have cognitive biases, and might leave after 18 months (average VP Product tenure: 19 months).

Edison costs a fraction of that. He works 24/7, never takes a vacation, and synthesizes feedback with zero bias. He augments your human team — Sarah still makes the final call, but she makes it 10x faster with data she can trust.

ROI estimate

Enter your monthly conversion goal — we'll show what Clozure can deliver.

Monthly goal Estimate

Enter your team size, current annual spend on market requirements gathering, and target retention lift. See your personalized ROI in seconds.

Meet Edison → Try Clozure free