Clozure

Roadmap Prioritization Made Easy with Edison

Most product orgs ship the wrong things 40% of the time. Edison reads every support ticket, NPS comment, and sales‑call transcript — then prioritizes the 3 features that will move retention the most.

The Roadmap Prioritization problem most teams have

These pain points translate to lost revenue, churn, and a backlog that grows faster than the product roadmap can keep up.

How Edison owns Roadmap Prioritization end‑to‑end

Edison is a self‑sufficient engine that turns raw input into a ranked list of the 3 features that will lift retention most.

  1. User‑feedback synthesis – Edison pulls in 20 k support tickets, 3 k NPS comments, and 500 sales‑call transcripts, then clusters them into 12 pain‑point themes.
  2. Feature impact scoring – For each theme, Edison applies a weighted formula that accounts for retention lift, revenue potential, and engineering effort. The result is a normalized impact score.
  3. A/B test orchestration – Edison proposes, launches, and monitors 2–3 A/B tests per quarter, using the results to refine the impact scores dynamically.
  4. Competitive intel overlay – Edison pulls market trend feeds and aligns your roadmap with 5 competitor releases, ensuring you’re not blindsided.

By automating these steps, Edison eliminates the 120‑hour manual cycle and replaces it with a 24‑hour data‑driven recommendation.

A concrete Edison workflow

Scenario: A mid‑sized SaaS company with 22 product managers and 15 engineers faces a backlog of 45 feature requests.

Before Edison:

Edison in action:

  1. Data ingestion – 20 k tickets, 3 k NPS, 500 transcripts in 2 hours.
  2. Synthesis – Edison identifies 8 high‑volume pain points.
  3. Scoring – Each pain point receives a retention‑impact score; top 3 are flagged.
  4. A/B planning – Edison schedules 2 tests, each with a projected 2 % lift in churn reduction.
  5. Recommendation – Within 12 hours, Edison delivers a ranked list: Feature A, Feature B, Feature C.

After Edison:

The company reports a $120 k quarterly saving in engineering hours and a 5 % lift in NPS within 3 months.

Why Edison wins vs. hiring

Metric Human VP Product Edison
Salary & benefits $200 k–$250 k + bonuses $0 (platform)
Ramp‑up 3 months of onboarding 0 months – instant setup
Availability 2 weeks vacation, 1 week sick leave 24/7 uptime
Consistency Human bias, fatigue Objective, data‑driven scoring
Attrition risk 15 % annual churn 0 %

A mid‑size team that hires a VP of Product would spend $300 k annually and still face a 3‑week decision lag during holidays or sick leaves. Edison delivers the same, if not better, outcome without the overhead.

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